Client: Prooff

For progressive furniture label ‘Prooff’, Govert Flint is asked to innovate based on well-being. Neuroscientist Alan Watkins points out performance is influenced by 6 layers:    

   1. Result
   2. Behaviour
   3. Thinking
   4. Feelings
   5. Emotions
   6. Physiology

To understand the relation between work and these 6 layers, Govert interviewed 6 specialists, specialized in that field, ranging from an occupational health professor to a cultural anthropologist. The whitepaper of the research can be downloaded with this link. Subscribe to the newsletter of Prooff to see further outcomes of the project.

press to zoom

press to zoom

press to zoom

press to zoom